The video received three nominations at the 2018 CMT Music Awards for "Video of the Year", "Collaborative Video of the Year" and "Female Video of the Year", ultimately winning the last one and extending Underwood's record for most CMT Music Award wins. Underwood also appears in the video in various clips of her recording the song in the studio, clips from her tour, as well as on a running trail, and even in footage from her audition for American Idol. There's also strong references to female empowerment, with clips of shark attack survivor and surfer Bethany Hamilton appearing next to images of the Me Too movement. The video, directed by Jimmy Lynch, shows a montage of different embodiments of "champions" encompassing range of athletes, students and soldiers alike. The official music video for the song was released on March 2, 2018.
As of May 14, 2018, the single has sold 314,000 copies in the United States. The song was certified Platinum by the RIAA on January 24, 2019. Following the video premiere of the song during the Super Bowl LII, it saw an increase in streaming-668,000 on-demand streams on February 5, a 110 percent rise compared to what it tallied on February 3. "The Champion" sold 61,000 units in its first week and debuted at number 47 on the Billboard Hot 100 becoming that week's Hot Shot Debut. It follows a chord progression of G ♯m–B–F ♯–D ♯, and Underwood's vocals span from G ♯ 3 to C ♯ 5. The song is set in the key of G ♯ minor with a tempo of 90 beats per minute in common time. The song was featured in the intro for NBC's Super Bowl LII broadcast in the sequence, Carrie Underwood performed on a soundstage with a screen showing highlights from past Super Bowl games. Underwood stated that "the main focus was to celebrate athletes at the top of their game, but we also wanted the song to resonate with people in their everyday lives". The song was relevant to both Super Bowl LII and the 2018 Winter Olympics, which were both being broadcast by NBC in the United States Underwood also performs the theme song for the network's Sunday Night Football. The song's lyrics revolve around recovery from obstacles.
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